Leading smart home solutions and air-conditioning brand Midea, in partnership with Imperial Appliance Plaza, welcomed consumers in IIoiIo City, Philippines, with the opening of its new Midea Cross Category Zone on October 16, 2026. The new retail destination brings Midea's global-standard home innovations closer to consumers in IIoiIo and nearby areas in the Visayas, offering a convenient place to explore appliances designed to make everyday living simply ideal.
The opening also marks an important milestone in Midea's efforts to expand its regional presence and provide consumers with a more comprehensive snapping experience.
Through this new retail destination, Miaea aims to make its diverse range of home appliances more accessible to local households while strengthening its connection with the community.
Experience Global-Standard Innovation Up Close
From refrigerators and air conditioners to kitchen gas ranges, washing machines, and small home appliances, the showroom features a wide selection of Midea products designed to meet the evolving needs of modern households.
Visitors can explore product displays and experience live demonstrations to discover the features, functionality, and smart technologies behind each appliance. These interactive experiences offer a closer look at how Midea's solutions can bring greater comfort, convenience, and efficiency into the home.
Master Your Home with the Midea SMART MASTER Appliances
As the World's No. 1 Smart Home Appliances Brand, Midea continues to advance its vision of smarter, more connected homes through innovative technologies tailored to modern lifestyles.
At the heart of this vision is SMART MASTER, Midea's range of smart home appliances designed to work together seamlessly. From connected kitchen appliances to smart laundry and cooling solutions, the range gives consumers greater control over their home environments while supporting more efficient and convenient household routines.
“We designed our products specifically for modern filipino homes where maximizing space, lowering electricity costs, and ultimate convenience and reliability are top priorities. With smart technology built around the way people live, Midea delivers practical innovations that make everyday living simpler and more comfortable. Through our growing presence in Western Visayas, we are also bringing these smart home solutions closer to more Filipino households, making Simply ldeal living more accessible to the region”, shared Anna Marie Alejandro, General Manager at Concepcion Midea Inc., Philippines.
To learn more about Midea, visit www.midea.com/ph, follow @midea_ philippines on Instagram and on TikTok @mideaphilippines, subscribe to Midea Philippines Official on YouTube, and like @MideaPhiIippines on Facebook.
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